Why comply with CA Prop 65?

What is CA Prop 65?

The technical name is the Safe Drinking Water and Toxic Enforcement Act of 1986, adopted by California voters to protect themselves from exposure to substances that are known to cause and reproductive harm. And, in practice, the scope is much broader than just water pollution. Since its inception, the list of chemicals has grown to over 900.

CA Prop 65 blog image Toxnot 


Originally, voters assumed the labeling of these harmful substances would protect them from risks. However, after living in California for over a decade, nearly every building I enter and every product I touch or purchase has a CA Prop 65 warning label. I don’t feel more protected, but I am more aware (and exasperated). These chemicals are everywhere. I don’t feel that secluding myself in an eco-friendly home and never stepping foot in a grocery store, doctor’s office or school would be a great way to live. So, onward we all trudge, surrounded by these chemicals. As Californians, we often ignore these labels in our everyday lives, a symptom of ‘over-warning’.

CA Proposition 65-1-1However, you, as a product manufacturer cannot be so nonchalant. The ramifications for noncompliance are huge. There are people, who ‘acting in the public interest’, seek out products sold within California (or sold via the internet to people living in California) that don’t comply- and sue them. Sometimes the consequences are simply monetary and sometimes they involve a public outcry. Let's look at three reasons to comply with CA Prop 65:

1. Financial & legal risk

Penalties can be as high as $2,500 per violation per day. Because of this, private enforcement has become a multi-million dollar business. According to Bloomberg, “total settlement payouts have ranged from, on the low end, $13.6 million in 2010, to, on the high end, $30.1 million in 2016.” The image blow, from the Bloomberg article, shows the number of settlements, total settlement payout, and what portion of that simply went to attorney's fees.

  CA Attorney general attorney fees


Violations can add up fast. No business wishes to spend money on regulatory fines. So, how do you know if you need a CA Prop 65 warning label? If you have a trustworthy bill of materials for your products, screen them against the CA Prop 65 regulatory list and determine if have any substances on the list. Toxnot allows you to do this for free. If you’re unsure about the substances in your products, Toxnot can help you fill in data gaps as well, by effectively surveying your suppliers about the chemicals they provide. If you doubt the accuracy of your bill of materials, utilize a third-party testing organization such as Intertek, to help you find out for sure. If your products do contain chemicals on the list and you’d like to actively search for safer alternatives, utilize Toxnot’s free chemical database and compare chemicals. Additionally, ChemSec provides a variety of greener alternatives. 


2. Limiting our exposure to toxics

Which products are safe? ToxnotWhat about the initial drive for this law? Californians were concerned about the chemicals they were being unknowingly exposed to. As a society, no one wants to be unnecessarily exposed to harmful substances. Routinely exposing workers to harmful substances is bad for their health and welfare. An article from New Zealand showed that harmful substances kill workers at ten times the rate of accidents! Bad press associated with sick workers isn't great for business, either.

"Harmful substances kill workers at 10 times the rate of accidents"

By labeling your products accordingly, consumers can make decisions about which products they want to purchase- and you can set yourself apart by choosing safer alternatives. Workers and consumers deserve to know what chemicals they’re exposed to. 


3. Learn about your supply chain

Finally, by getting a handle on the substances you’re using and their hazard profiles, you can learn more about your supply chain and chose vendors that share your safer chemistry and transparency goals. Sometimes substances leach into your products during the manufacturing process. These unknown ingredients also need to be addressed. Beginning or enhancing your conversation with your suppliers is beneficial all around. You can take a greater position in understanding your supply chain, and become a proactive leader in your industry. Maybe getting chemicals on the CA Prop 65 list out of your products is the nudge you need to begin.

Let me know how it goes, or what you’ve already done that’s been successful.

*Toxnot is based in beautiful Fort Collins, Colorado; Rachel works remotely from outside Los Angeles and encounters many Prop 65 warnings on a daily basis.  


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toxnot PBC is a public benefit corporation with a mission to help companies be transparent about chemicals and their impacts with design tools, client communications and supply chain intelligence so that they can promote and sell better products.